In a bold marketing move, Gwlad are hiring 40 Dutch women dressed in mini-skirts to sing and dance around as a group during Gwlad based events. Inspired by the Bavaria Beer stunt at the recent Football World Cup, Gwlad believes that this can help grow the brand, and achieve at least 2 of the 5 Ps or whatever it is these snake-oil selling PR people are on about this week. When asked about this move a Gwlad moderator, who wanted to remain anonymous in all walks of life, stated “Viral marketing. Um…no, that’s new to me. But just look at that blonde one in the shades. I don’t know what it is they’re selling but I want 10!!!!”

Tags: Drink More Beer, FIFA Own Goals, Hot Dutch babes