S4C in Rugby World Cup TV Rights Bid

Specialist rugby broadcaster S4C, which also operates an occasional sideline in cultural programming for Welsh language viewers, is bidding for semi-exclusive TV rights for the Rugby World Cup next year.

“With ITV Sport having already sewn up a multi-million pound deal to broadcast matches live in English, we feel we have something unique to offer our 4,700 regular Welsh language viewers plus the 1.7m other people who wouldn’t mind seeing a highlights programme with the sound turned down,” commented S4C’s Programming Arch-Druid, Idris ap Idris.

According to insiders at the UK’s most prolific broadcaster of rugby programmes, S4C expects to pick up the rights from “the daft saes” in exchange for £28.50, a bottle of Brecon Gin, and four day-passes to the Oakwood Leisure and Theme Park.
Meanwhile, ITV is planning to front its typically over-excited and hilariously inept coverage with that cute little Irish fella who hosts the channel’s flagship “Premiership at 3am” show, and are in negotiations with the family of Jim Rosenthal over the exhumation of his body in time for the opening ceremony.