S4C in Rugby World Cup TV Rights Bid

Specialist rugby broadcaster S4C, which also operates an occasional sideline in cultural programming for Welsh language viewers, is bidding for semi-exclusive TV rights for the Rugby World Cup next year.

“With ITV Sport having already sewn up a multi-million pound deal to broadcast matches live in English, we feel we have something unique to offer our 4,700 regular Welsh language viewers plus the 1.7m other people who wouldn’t mind seeing a highlights programme with the sound turned down,” commented S4C’s Programming Arch-Druid, Idris ap Idris.

According to insiders at the UK’s most prolific broadcaster of rugby programmes, S4C expects to pick up the rights from “the daft saes” in exchange for £28.50, a bottle of Brecon Gin, and four day-passes to the Oakwood Leisure and Theme Park.
Meanwhile, ITV is planning to front its typically over-excited and hilariously inept coverage with that cute little Irish fella who hosts the channel’s flagship “Premiership at 3am” show, and are in negotiations with the family of Jim Rosenthal over the exhumation of his body in time for the opening ceremony.

Christian Loader Finds Roundabouts Such a Nuisance

Following the Western Mail’s lead in dredging up any old rugby-related crap to talk about in the absence of actual fixtures or compelling transfer gossip, Gwlad is ready to lift the lid on how former Wales international prop Christian Loader feels about traffic management in 2010.

“Back when I learnt how to drive, it was in a car rather than in a line-out which is where today’s props have to concentrate so much of their tactical driving play,” said Loader, while being encouraged to do so by an increasingly bored and desperate rugby reporter.  “What’s more, people who don’t indicate at roundabouts are like opposing props who eye-gouge.  Consideration is what I’m talking about.”

Another extremely interesting fact about Christian Loader is the origin of his name.  “It comes from Roman times, when Christian Loaders were in big demand by the amphitheatres,” he added, with trademark uncompromising relish. 

Next week:  Ex-Wales wing replacement Simon Hill reflects on telephone switchboards.